Leading Medical Cannabis Producer
THE CHALLENGE
Help Company establish brand awareness for its high-quality medical cannabis product. Establish the brand amongst the medical community as the go to partner for high quality medical cannabis with messaging to appropriate scientific and research audiences in highly regulated markets.
THE RESULT
Fearless has worked with a number of Cannabis, CBD & non-consumer focused cannabis businesses. Our extensive experience in highly regulated markets, B2B pharmaceuticals & creative problem-solving approaches have allowed our clients to execute campaigns they thought were impossible.
WHAT WE DID
- Brand strategic positioning
- Creative Development
- Media Planning
(linear, digital, social) - Media Execution
- PR Support
- Content Creation
- Website Design
HOW IT HELPED
The company entered the US cannabis research & development market. We assisted them is designing a $25 million-dollar outreach initiative and developed publication methods to reach awareness and engagement audiences. Including an unconventional PR buzz for manifesto generating earned and paid coverage in influential media.