Driving application installs against post-install performance model.
Build mobile presence for a formerly website-only service; get more qualified leads and drive effective CPA
Utilized all types of mobile install-direct traffic including both incentive traffic to reach ranking goal and non-incentive traffic to achieve CPA goal. Adopted test-and-learn method with 40+ mobile media vendors including DSPs, exchanges, networks and direct publishers.
Achieved 1.8 million installs over 1.5 years and reduced CPA by 16%.