Hard Rock Franchise Café’s
Building Global Media Efficiency; Thinking Locally, Acting Globally
To identify media solutions that go beyond traditional print media and can provide global awareness and perform efficiently without fraud.
By leveraging social media platforms as a means of identifying and engaging with varying local markets, we were able to increase targeting, increase performance efficiency, and reduce brand exposure to ad fraud.
- +70MM Impressions Delivered
- 631,048 Engagements
- 171,468 Post Likes
- +59MM Impressions Delivered
- 535,000 Engagements
- While media was served globally, creative assets and messaging was tailored to local audiences and interest groups to increase relevancy and media performance.