Franchise Global

Hard Rock Franchise Café’s

Building Global Media Efficiency; Thinking Locally, Acting Globally

To identify media solutions that go beyond traditional print media and can provide global awareness and perform efficiently without fraud.

By leveraging social media platforms as a means of identifying and engaging with varying local markets, we were able to increase targeting, increase performance efficiency, and reduce brand exposure to ad fraud.


  • Facebook
    • +70MM Impressions Delivered
    • 631,048 Engagements
    • 171,468 Post Likes
  • Twitter
    • +59MM Impressions Delivered
    • 535,000 Engagements
  • While media was served globally, creative assets and messaging was tailored to local audiences and interest groups to increase relevancy and media performance.