What we did:
Brand Strategy, Storyboard, Art Direction

MetLife TakeAlong Dental

The management of MetLIfe dental had a problem — the need to dramatize it’s flexibility and value to different audiences. MetLife staff, agents, and “Business to Business” customers.

Fearless chose to simplify the message in every way. Up to and including animation to create two films covering the various communication objectives of the brand.



The message to brokers and agents:



The message to customers and HR departments: