Food and Drink Industry
Large Leading Multinational
THE CHALLENGE
Evaluate future direction of branded publishing initiative as part of the overall digital branding and marketing spend. Review Media mix.
THE RESULT
Fearless conducted a comprehensive evaluation and audit on the brand, positioning to date, and current media & advertising executions. We delivered a multifaceted recommendation with possible scenarios for company to take and included prescriptive steps to help brand management understand their options.
WHAT WE DID
- Brand background review
- Brand objectives review
- Audience review
- Digital publishing landscape
- Content review
- Drew conclusions
- Designed & recommended scenarios to resolve the business issue.
HOW IT HELPED
Recommended a reallocation of media resources together with options to redirect multi-million $ spend and refocus emphasis behind initiatives that will increase ROI for the brand. This included increases in working media
