Leveraging proprietary social messaging technology to engage with relevant social conversations.

Objective

Each year in the US there are nearly 2,400,000 wedding engagements.  It’s estimated that 26% of brides-to-be announce their engagement via Twitter.  That’s over 500,000 women each year that are likely to be in the market for a wedding gown at any moment in time on Twitter. Fearless was tasked to support brand awareness/engagement for a client operating in the wedding dress market.

Method

Fearless identified social conversations pertaining to engagement announcements, wedding dress searches, and wedding relevant behavior. Once audience had been identified, we congratulated them on behalf of our client through our client’s Twitter-handle, and suggested they make an appointment at one of their signature stores for a fitting. We also leveraged the opportunity to award them with discounts and exclusive offers.

Results