Client:
MetLife.
What we did:
Brand Strategy, Storyboard, Art Direction
MetLife TakeAlong Dental
The management of MetLIfe dental had a problem — the need to dramatize it’s flexibility and value to different audiences. MetLife staff, agents, and “Business to Business” customers.
Fearless chose to simplify the message in every way. Up to and including animation to create two films covering the various communication objectives of the brand.
Animation01
The message to brokers and agents:
Animation02
The message to customers and HR departments:
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