Franchise Global

Account:
Hard Rock Franchise Café’s

Title:
Building Global Media Efficiency; Thinking Locally, Acting Globally

Objective:
To identify media solutions that go beyond traditional print media and can provide global awareness and perform efficiently without fraud.

Strategy:
By leveraging social media platforms as a means of identifying and engaging with varying local markets, we were able to increase targeting, increase performance efficiency, and reduce brand exposure to ad fraud.

Results:

• Facebook
  • +70MM Impressions Delivered
  • 631,048 Engagements
  • 171,468 Post Likes
• Twitter
  • +59MM Impressions Delivered
  • 535,000 Engagements
• While media was served globally, creative assets and messaging was tailored to local audiences and interest groups to increase relevancy and media performance.