Online Gaming Industry
Spreads Online Casino
THE CHALLENGE
To launch a new online casino with limited marketing budget in a changing regulatory environment.
THE RESULT
Fearless provided full agency and in house marketing, promotions development & reporting support. Established the brand with sports and Casino customers. Met and beat client’s First Time Deposit target delivering a 4 X 1 deposit to spend ratio.
WHAT WE DID
- Overall brand identity positioning and Creative development
- Website design and build
- Media planning and execution (digital, social and traditional)
- CRM system integration
- Content creation
HOW IT HELPED
Established brand through distinctive positioning and partnership with social influencers, leading to organic growth for the long run. Built organic and paid pipeline to drive FTD below target. Successfully beating client’s expectation helped client raised additional funding for bigger market push.
