Franchise Hotel and Restaurant Industry
Hard Rock Hotel and Café
THE CHALLENGE
Using digital strategies, create a global campaign that supports local franchise growth. Help Hard Rock become relevant with a younger target audience.
THE RESULT
As their AOR, Fearless redefined media strategy and consistently introduced new technologies to media mix. Created the idea of World Burger Tour and executed the media plan to feature Cafés down to a local level. Media execution integrated with brand coverage to the client’s three brands, supporting increases in local store visits and online hotel bookings.
WHAT WE DID
- Media planning and execution (linear, digital, social, mobile, traditional) Local geo-targeting of specific promotions
- Content calendar creation
- Online setting setup
- CRM system integration
- Created viral content on social media
- Digital and social media images management
- Creative creation in different forms for multiple media channels use.
HOW IT HELPED
Strengthened franchise support globally for marketing programs. Integrated local and global thinking and successfully transitioned Hard Rock marketing approach from traditional to digital.
