Peter Gibb is a partner and creative director at The Fearless Group in NYC. He began his career in the mail room at BBDO in London and went on to hold a number of senior creative roles at London agencies Abbott Mead Vickers, Leagas Delaney and Saatchi & Saatchi...
By: Jerry Judge “I want to be average.” “I want to be mediocre.” “I want to be safe.” I’ve never heard any client say they want that for their company. Yet so much of modern advertising, from TV to Twitter is dull. Why? It’s rare to meet unintelligent...
By Andrew McMains The premise behind The Fearless Group–a new agency whose partners include Jerry Judge and Robin Kent: marketers need direction, clarity, and alacrity in a fast-moving age of increasing consumer control. Whether the New York shop delivers, of course,...
