Peter Gibb is a partner and creative director at The Fearless Group in NYC. He began his career in the mail room at BBDO in London and went on to hold a number of senior creative roles at London agencies Abbott Mead Vickers, Leagas Delaney and Saatchi & Saatchi before moving to Y&R in New York as a creative director where he worked on Dupont and Kraft, among others.
The Most Unexceptional ads of 2014
So, you’re watching a big game on the box, the last quarter, you’re on the edge of your seat, there’s a knock on the door. Geez. You open the door and there’s this really annoying guy trying to sell you something.
The chances of you buying are pretty slim. This scenario plays out on your TV every night.
Some annoying advertiser interrupting your viewing trying to sell you something, why they think we are interested at all times in their products is beyond me.
If an advertiser is going to interrupt me, he better give me something in return, a little gift, like entertainment, a smile, or even a laugh.
These spots below, did just that, they interrupted my viewing lots, but I forgive them.
http://www.moreaboutadvertising.com/2014/12/fearless-groups-peter-gibb-the-Most Unexceptional-ads-of-2014/