Foundations
COLLABORATION
We always build together. From planning through execution and optimization; all steps to our media planning process are done in collaboration.
TRANSPARENCY
We strive to deliver value through clarity in presentation, measurement, and adjustment.
ACCESS
We apply value to all media planning processes through the integration of data, technology platforms, and technology tools.
HUMAN ANALYSIS
No process is automated. All planners apply a human touch to all media planning processes.
IMPLEMENTATION
All media executions are aggressively managed against expectations through testing and optimization.
Organic Engagement
We always look to innovative methods to blend technology and organic-content dissemination into brand marketing strategy.
Fearless looks to work with Most Unexceptional-in-class content distribution platforms agnostically.
We validate partners through performance measurement, and leverage variable levels of scale and reach to achieve desired campaign objectives.
Technology
Both through the development of proprietary technology, and the constant renewal of existing technology, Fearless navigates the frontier of marketing technology on behalf of our clients. We look to include novel technology in all approaches to complex marketing problems.
Sponsored/Native Content Support
We can target content that is relevant, then connect brand experiences to that relevant content. Connect with consumers through relevance.
Social/Blog Content Discovery
We can target content that is organic and integrated. Place your brand against content that is naturally discovered by consumers.
Sponsored/Native Content Support
We can target content that is relevant, then connect brand experiences to that relevant content. Connect with consumers through relevance.
Influencer
Broadcasting
We can source relevant brand/social influencers, then leverage those influencers to support your brand and experience. Lean on influencer-power to support a content strategy.
Branded Content Networking
We can structure content campaigns with scale by leveraging multiple content/discovery/influencer networks simultaneously. Don’t let a content strategy be limited by reach.
Data-Focused Solutions
Fearless relies on data at the heart of all digital media planning, execution, and optimization processes. Data validates assumptions, supports actionable optimization, and drives
Data Centralization
Data centralization across platform, media, and customer engagement metrics is critical to the measurement of any media initiative
Data Analysis
Once data is centralized, then organized, Fearless can work with partners to integrate first-party and third-party data from leading data providers.
Data-Based Optimization
Once data is centralized, then organized and integrated, Fearless can effectively leverage data through against both media planning and optimization parameters. Fearless can also apply data insight to the audience segmentation, and communication processes.
Marketing Technology
WiFi Engagement
We can structure WiFi engagement campaigns that can target audience, geography, or devices. We can also build WiFi experiences that capture data or connect socially with WiFi users.
Creative Iteration
(Dynamic Optimization)
We can execute creative that can be responsive to engagement and performance. Adapt brand communication to response and apply structured communication to remarketing and retargeting strategies.
iBeacon Development
We can develop iBeacon placements to support mobile interaction and brand engagement.