Media Channel Capability

Traditional

Television

Radio

DRTV

Print

OOH

Direct Mail

Digital / Mobile

Search Marketing

Retargeting/Reengagement

DSP/DMP Trading Desk Management

Fixed Targeting

Geofencing

Behavioral Targeting

Web/App Engagement

Social/Content

Contextual Marketing

Experience Development

Influencer Dissemination

Programmatic Direct

Context Distribution

Technology/Data

Data Centralization

Consumer Intelligence

Brand Safety/Delivery Verification

Data Enhancement

Brand/Campaign Performance

Audience Verification

Wifi/Bluetooth/iBeacon Development

Surveys

Foundations
N

Collaboration

We always build together. From planning through execution and optimization, all steps to our media planning process are done in collaboration.

N

Human Analysis

No process is automated. All planners apply a human touch to all media planning processes.

N

Access

We apply value to all media planninc processes through the integration of data, technology platforms, and technology tools.

N

Transparency

We strive to deliver value through clarity in presentation, measurement, and adjustment.

N

Implementation

All media executions are aggressively managed against expectations through testing and optimization.

N

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Data Focussed
N

Data Centralization

Data centralization across platform, media, and consumer engagement metrics is critical to the measurement of any media initiative.

N

Data Analysis

Once data is centralized, then organized, Fearless can work with partners to integrate first-party and third-party data from leading data providers.

N

Data-Based Optimization

Once data is centralized, then organized and integrated, Fearless can effectively leverage data through against both media planning and optimization parameters. Fearless can also supply data insight to the audience segmentation, and communcation process.

Content
N

Technology

Both through the development of proprietary technology, and the constant renewal of existing technology, Fearless navigates the frontier of marketing technology on behalf of our clients. We look to include novel technology in all approaches to complex marketing problems.

N

Sponsored/Native Content Support

We can target content that is relevant, then connect brand experiences to that relevant content. Connect with consumers through relevance.

N

Social/Blog Content Discovery

We can target content that is organic and integrated. Place your Brand against content that is naturally discovered by consumers.

N

Influencer Broadcating

We can source relevant brand/social influencers, then leverage those influencers to support your brand and experience. Lean on influencer-power to support a content strategy.

N

Branded Content Networking

We can structure campaigns with scale by leveraging multiple content/discovery/influencer neworks simultaneously. Don’t let a content strategy be limited by reach.

N

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.fearless

(646) 789-4789
info@fearless.agency