A STRATEGIC PARTNERSHIP

A STRATEGIC PARTNERSHIP

By Bob Chiappardi Concrete Marketing today announced they have entered into a strategic partnership with The Fearless Group and SJD Media to create a new media buying and planning agency for the entertainment industry. The new agency will be called...
REVOLUTIONS OF NO CONSEQUENCE

REVOLUTIONS OF NO CONSEQUENCE

By Jerry Judge Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about “changes of direction” and...
HARD ROCK APPOINTMENT

HARD ROCK APPOINTMENT

By Steve McClellan Hard Rock International has selected New York-based agency The Fearless Group as its media-buying agency of record for 2015, the company confirmed Tuesday. Hard Rock said The Fearless Group will provide strategic analysis and implement advertising...
ADWEEK TALK

ADWEEK TALK

“EVERYONE HAS A PLAN UNTIL THEY GET PUNCHED IN THE FACE.” Watch Jerry Judge and Teddy Goff have a lively discussion about fear in advertising. WHEN: THURSDAY, OCTOBER 2ND, 3PM WHERE: BB KING BLUES CLUB 237 W. 42ND STREET, NYC   Prepare, plan, strategize. What could...
BEST ADS OF 2014

BEST ADS OF 2014

Peter Gibb is a partner and creative director at The Fearless Group in NYC. He began his career in the mail room at BBDO in London and went on to hold a number of senior creative roles at London agencies Abbott Mead Vickers, Leagas Delaney and Saatchi & Saatchi...