We think the answer is fear.
Fear of getting fired, fear of looking stupid, fear of trying something that hasn’t been tried before.
Fear leads to waste—wasted time, wasted money, and wasted talent. Fear drives us to reward cautious behavior. It drives us to try not to get it wrong, instead of trying to get it right. It drives us to dramatize our similarities to our competitors. And it drives us to talk to ourselves, instead of to our customers.
Fearless is a full service advertising agency founded on the belief that we can fight fear with honesty–by calling things out for what they really are. If you work with us, expect straight talk and a strong point of view. Expect to talk to people like people—online, offline or anywhere else. Expect to be challenged, expect debates, expect to learn something new, expect to take risks, expect fame, expect sales, expect a great meal and a long laugh, and expect to get much more than you expected.